Lego - links and further reading

To read about playing with Lego as a growing global phenomenon company that includes many AFOLs (adult fans of Lego), see John Baichtal and Joe Meno, The Cult of Lego (San Francisco: William Pollock, 2011).

For a book on Lego written by an academic but for a general business readership, see David Robertson, Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry (London: Random House, 2013).

Two initiatives directed by Peter Heslam that seek to bring together Christianity and commerce are Transforming Business at the University of Cambridge, and the Entrepreneurial Leadership Initiative at the University of Oxford.